How We Started

The idea behind Coupon Hunter was to revolutionize how users discover and redeem discounts. We aimed to create a streamlined digital platform that connects bargain hunters with the best deals in real-time. The goal was to build a user-centric experience across mobile and web that makes "saving money" effortless, fast, and rewarding.

Project Process

Market Analysis & User Behavior

We started by studying the habits of online shoppers and the friction points in finding valid coupons. This research helped us focus on a "Direct-to-Deal" strategy, ensuring that users can find, copy, and use discount codes with minimal steps.

UI/UX Design Strategy

Designed in Figma, Coupon Hunter features a vibrant yet clean aesthetic that evokes a sense of "excitement" and "reward." We prioritized visual hierarchy to highlight the most valuable deals and created a seamless navigation system that works intuitively on both small mobile screens and large web browsers.

Platform Integration & Optimization

The project involved creating a synchronized experience between the Mobile App (for on-the-go shopping) and the Website (for desktop users). We focused on fast loading speeds and a responsive layout to ensure that users never miss a time-sensitive deal due to performance lags.

Key Features

Instant Deal Discovery

A powerful search and filter system that allows users to find coupons by category, brand, or expiration date within seconds.

Unified Cross-Platform Experience

A perfectly synced design between the mobile app and the website, ensuring a consistent brand feel and user flow.

Modern & Energetic UI

A contemporary design language using high-contrast elements and intuitive icons to enhance the shopping mood.

Smart Notification System

Strategically designed touchpoints to alert users about trending deals and personalized discounts.

Performance-First Architecture

Optimized for speed to handle high traffic during peak shopping seasons like Black Friday or seasonal sales.

Conclusion

Coupon Hunter is more than just a directory of codes; it’s a powerful tool designed to enhance the e-commerce journey. By combining an engaging design with high-performance functionality, Coupon Hunter empowers users to shop smarter and businesses to drive conversions through targeted incentives.